D is for Drucker
His system perspective of a knowledge working world is often misquoted so read one of his last scripts on the subject available in this 2001 update from Drucker
11 Nov 05 ObituaryIf you have a story on the greatest management writer, mail wcbn007@easynet.co.uk
First Considerations
Marketing multiplies value upwards for everyone in a community when it identifies the relationship connection that waves positively through all others. Markets need innovation architects who raise the bar beyond amplifying within the current system. They facilitate changemaking to a higher order system - one capable of spinning round more abundant value. As far as my experience goes over the last 30 years, the minimum configuration necessary for sustaining entrepreneurial revolution involves a triangle of flows not just one relationship connection. In tensely productive and demanding systems, risk is ever-present that one of the 2 sides of a relationship will lose their nerve or start overpowering the other. A triangle is the minimum subsystem offering the opportunity for each coordinate to mediate the other two so that goodwill and core purpose compound positively through time.

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